Themes of the day page
Provides tools for analyzing and synthesizing knowledge regarding linguistically and meaningfully generalized content (List of “Topics of the Day”) of the information flow with elements of content analysis.
The toolkit of the page through widgets: "Archive", "Indicator of tonality", "List", "Infographics" - in full, "Analysis of the Theme of the day (plot)") implements the functionality of the subsections:
- "All Themes"
- "Topic Information"
- "Topics"
The order of ordering the list of “Themes of the day” is carried out as the degree of resonance of the information trend decreases (the number of messages including repetitions). Moreover, each “Theme of the Day” is evaluated by an integral indicator of the PR Influence Coefficient, depending on which the background of the list is colored similarly to the zones of the Sources list (for more details see the “Color Interpretation” section on the Main page).
Subsection "All Themes"
Designed to assess the general situation (current trends) in the information stream (field) formed by a representative set of sources (media) for the current or actual (selected by the user using the “Archive” widget) date with minimal time (in compressed form “Themes of the Day”) and an indication of the topics most discussed in the media (ranking according to the degree of “resonance”).
Each “Theme of the Day”, besides the list of Messages, shows a list of Sources that have contributed to the formation of the overall content of the information trend.
"Archive" widget
Present on all functional pages ("Sources", "Themes of the day", "Headings", "Topics"). It is a tool for access and updating the date of retrospective information for the purpose of analysis. Visually, this is a monthly calendar, with the ability to switch to the day/month/year of interest (retrospective depth - 2012). When you open the page, the current (selected) is considered the current date. Through a monthly transition (arrows to the left/right of the name of the month), you can select and, accordingly, update an arbitrary date to implement the functions of the current page.
"Tonality Indicator" Widget
Gives a detailed linguistic-statistical assessment (degree of "toxicity") of a single element of the analysis ("Message", "Source", "Theme of the day"). It is displayed in the form of an indicator itself ( color indication of all primary and integral indicators), when clicked, a full decryption of each estimate and its percentage value are opened.
Widget "List"
Reflects the generality of the minimum elements of information ("Message") or analysis ("Source", "Theme of the day") in accordance with the principles of grouping determined by the functional purpose of the page. These include lists:
- messages of one “Theme of the day” in order from new to old - reflects a separate trend (microintention) of informational influence;
- of the list of all “Topics of the day” in decreasing order of degree of “resonance” of the content (the number of messages of “Topics of the day”, including repeated ones that are excluded to minimize content) - shows a list of information trends of the current analysis date.
"Infographics" widgets
Widgets of this group are an element of the synthesis of knowledge and serve to visualize generalized data (an element of the synthesis of knowledge) that simplify the perception of information about latent paths of targeted influence. Represented by the following types:
- “message/topic of the day” relationship diagram - visualizes the lexical and meaningful relationship of “Themes of the day” with the plots and messages that are included in them (presented on the pages: Topics of the day, Categories, Subjects), and also allows you to see the overall degree “toxicity” of the information flow (coloring circles-messages in colors according to the degree of “toxicity”);
- “object/theme of the day” relationship diagram - (object-event pattern) visualizes the lexical and meaningful relationship of “Themes of the day” with objects (person, enterprise, organization) that were mentioned in connection with current resonant events, processes, phenomena (presented on the pages: Topics of the day, Categories, Subjects);
- histogram of daily activity - shows the number of messages selected from a single source or their set. Serves to identify the characteristic information bursts associated with objects, processes, phenomena of the real world for each day of the selected period for their subsequent evaluation and analysis;
- graphs of changes in linguistic-statistical and integral indicators. Serve to identify the moments of changes in the characteristics (including psychological, associated with a change in the principles of content generation) of the information flow (general or partial) during the analysis period, characteristic of the occurrence of critical trends:
- Manipulative
- Emotional
- Positive
- Negative
- Facts
- Ratings
- PR influence coefficient
- Coefficient of informative value
- Temperament